Cookie Policy

This policy explains how MagicusPrime LDA uses cookies and similar technologies to enhance your browsing experience and provide personalized services.

Last updated: January 15, 2025

What are Cookies?

Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently and provide information to website owners.

Cookies can be "persistent" (remain on your device until deleted or expired) or "session" cookies (deleted when you close your browser). They can also be "first-party" (set by the website you're visiting) or "third-party" (set by other websites whose content appears on the page you're viewing).

Why We Use Cookies

  • Essential functionality: Enable core website features and security
  • Performance: Understand how you use our website to improve it
  • Personalization: Remember your preferences and settings
  • Marketing: Show you relevant advertisements and measure their effectiveness

Types of Cookies We Use

Essential Cookies

These cookies are necessary for the website to function and cannot be switched off in our systems.

Cookie NamePurposeDurationProvider
Session ManagementMaintains your session state and login statusSessionMagicusPrime
Security TokensPrevents cross-site request forgery attacksSessionMagicusPrime
Load BalancingDistributes traffic across our serversSessionAWS

Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously.

Cookie NamePurposeDurationProvider
_gaDistinguishes unique users and sessions2 yearsGoogle Analytics
_ga_*Persists session state for Google Analytics 42 yearsGoogle Analytics
_gidDistinguishes users for 24 hours24 hoursGoogle Analytics

Marketing Cookies

These cookies are used to deliver advertisements more relevant to you and your interests.

Cookie NamePurposeDurationProvider
_gcl_auStores and tracks conversions from Google Ads90 daysGoogle Ads
IDEUsed by Google DoubleClick for ad targeting1 yearGoogle DoubleClick
frFacebook advertising and analytics90 daysFacebook

Preference Cookies

These cookies enable the website to remember information that changes the way the website behaves or looks.

Cookie NamePurposeDurationProvider
languageRemembers your preferred language1 yearMagicusPrime
themeStores your display preferences1 yearMagicusPrime
consent_preferencesRemembers your cookie consent choices13 monthsMagicusPrime

Third-Party Services

We use various third-party services that may set their own cookies. Here's information about the main services we use:

Google Analytics

Privacy Policy →

Purpose

Website analytics and performance monitoring

Data Retention

26 months

Data Collected

Page views, user interactions, device information, geographic location

Purpose

Advertising and conversion tracking

Data Retention

Up to 2 years

Data Collected

Ad interactions, conversion events, user identifiers

Purpose

Customer relationship management and marketing automation

Data Retention

As long as you remain a contact

Data Collected

Contact information, website behavior, email interactions

Purpose

Payment processing

Data Retention

7 years for compliance

Data Collected

Payment information, transaction details

Managing Your Cookie Preferences

Our Cookie Consent Tool

You can manage your cookie preferences at any time using our consent tool. Click the privacy settings button (usually located in the bottom-left corner) to:

  • • View detailed information about each cookie category
  • • Enable or disable specific types of cookies
  • • Update your preferences at any time
  • • Withdraw consent for non-essential cookies

Browser Settings

You can also control cookies through your browser settings. Most browsers allow you to:

  • • Block all cookies
  • • Block third-party cookies only
  • • Delete cookies when you close your browser
  • • Get notified when cookies are set

Note: Disabling certain cookies may affect website functionality and your user experience.

Desktop Browsers

  • Chrome: Settings → Privacy and security → Cookies
  • Firefox: Preferences → Privacy & Security
  • Safari: Preferences → Privacy
  • Edge: Settings → Cookies and site permissions

Mobile Browsers

  • iOS Safari: Settings → Safari → Privacy & Security
  • Android Chrome: Settings → Site settings → Cookies
  • Samsung Internet: Settings → Sites and downloads

Google Consent Mode v2

We implement Google Consent Mode v2, which allows us to adjust how Google tags behave based on your consent choices. This ensures:

  • Privacy-first measurement: Analytics work even when cookies are denied
  • Respect for consent: Google services only use consented data
  • Improved accuracy: Better measurement while protecting privacy
  • Regulatory compliance: Meets GDPR, CCPA, and other privacy requirements

Consent Parameters

analytics_storage: Google Analytics cookies

ad_storage: Advertising cookies

ad_user_data: User data for advertising

ad_personalization: Personalized advertising

International Cookie Laws

European Union (GDPR)

  • • Explicit consent required for non-essential cookies
  • • Right to withdraw consent at any time
  • • Clear information about cookie purposes
  • • Granular consent options

California (CCPA/CPRA)

  • • Right to know what personal information is collected
  • • Right to opt-out of sale of personal information
  • • Right to delete personal information
  • • Non-discrimination for exercising rights

Brazil (LGPD)

  • • Consent must be free, informed, and specific
  • • Right to revoke consent
  • • Transparent data processing
  • • Data minimization principles

Other Regions

  • • Canada (PIPEDA): Reasonable purposes
  • • Singapore (PDPA): Notification and consent
  • • Australia (Privacy Act): Reasonable expectations
  • • UK (UK GDPR): Similar to EU requirements

Questions About Cookies?

If you have any questions about our use of cookies or this Cookie Policy, please contact us:

Address

MagicusPrime LDA
Avenida da Bela Vista, 126
4935-580 Chafé, Viana do Castelo, Portugal

We value your privacy

We use cookies and similar technologies to enhance your browsing experience, analyze site traffic, and personalize content. By clicking "Accept All", you consent to our use of cookies in accordance with our Privacy Policy.